Tips To Cashflow Success

Cashflow funding of a business is key for its survival.  A number of businesses fail within their first two years of trading, not because they didn’t have a good product or service, not because they didn’t have a market.  They simply ran out of cash.   

Businesses are struggling more than ever to just stay afloat with increases on supplier costs, energy, bank interest charges and national insurance changes.   None of us know when things will improve, but there are things we can do ourselves to make it a little easier to trade.

Tracking Sales Income

Prepare a detailed cashflow of your normal business trading, information from Sales already in your diary, if you have been trading for a few years.  Use past history to project forward plus inflation to increase sales, or a advertising campaign will potentially could increase your turnover.  For the new business set an achievable goal.  Always look ahead a minimum of a year, three years if possible.

You may have peaks and troughs, downtime or seasonality, build these into your forecast.  Its an estimation at this stage, but the more you do it, the more you can more accurately predict the pattern.

Don’t forget VAT if that applies.  Ideally shown it separately, and offset the VAT on purchases.  Your sudden inflow of cash may belong to HMRC.

Your Costs

Main costs first

Materials

Wages

Rent

Travel etc.

At the bottom, how much do you have in the bank to start off with.  Show the opening balance of the bank.

We always look at forecast cashflows, ie a budgeted one along with an actual one.  As the months pass by update the cashflow with your actual figures and roll forward.  So that you are always looking at a year to date.   Comparing predicted with actual you can look into the reason why you made target, or why you didn’t.    It makes for better decision making.

By now you will know ahead of time your cashflow issues, peaks and troughs, you can now put a plan of action to make sure that you are covered in the troughs, and are saving in the peaks.

If you need a large amount of cash in six months time.   Don’t leave the sudden influx of cash to the last minute.  Build up over a period of time.  You are more likely to fill the gap with what you need.

You might be wanting to buy capital expenditure, or take on more staff to run a project, it will help you predict when this can take place.

Look at your marketing to increase sales.  Check your margins to make sure your sales cover your costs.  The latest budget changes was an estimated 5% change to everyone costs.  Did you put that into your forecast.  

Keep a close eye on the costs themselves, are you spending money on something you don’t need, or can a piece of equipment help you do it quicker and more efficiently.

Tracking everything,  yes its time you may not even have.  But if you get yourself into a routine,  it just becomes part of your day to day.  

Companies who track and plan ahead tend to more frequently ride these storms more successfully, than companies that don’t.

Don’t let the fact that you may be a small company put you off.  This applies to you just like a large company.

Look at other options for finance other than your cashflows from the business.

Put in family or your own money.   (MLR rules apply)

Gain credit from your suppliers

Finance leases from the banks and other money lenders

A credit card you pay off every month

A mortgage

A business is like a plant.   Its needs feeding from time to time, to see it bear fruit.

Your credit score can even affect you being able to take on a large contract.  You will still need the credit from your supplier to make that important sale.

By gaining credit it will increase your credit score and make you more attractive to lenders.

Gaining credit and paying it off on time increases your credit score and therefore your buying power.    you can easily track your credit score online now so how its looking.   Definitely important if you are applying for a loan or mortgage.

Even if you only use a credit card temporarily it can make all the difference.

We provide a simple template to our clients who ask for one.  Its easy to use and clients have found it so helpful.  Give it a go, you may find you get that goal achieved in a short space of time.

Were certainly working on ours for 2026.

Spring has very definitely arrived, the garden furniture is starting to come out. Everyone is looking to be very cheerful.   Winter is very much behind us.

It is one of my favourite times of the year I love the change of the season, pink blossom, the change of food offering.  

I wanted to talk to you about collaboration, we at Cross Accounting Service could not have enjoyed our success over the years without building up and keeping in touch with our wide network of colleagues and friends.  So I wanted to share this bit of good news with you.

For my industry being an Accountant in what is a highly competitive market, there are literally hundreds of accountants in my area of South Wales.  I keep an eye on who is the competition and who is setting up that’s new in my area.

I thought about 2 years ago, what if I dont offer all the services my clients, or potential clients want who could I talk to that does?

I needed to connect with a larger company than myself who had access to a wider range of services that maybe my company doesn’t offer, and vice versa a company that would refer back to me in return.   I found that very company, not only do I have someone to pass on work that I myself don’t do, they also send over work to me, what a great arrangement, they are also a great sounding board for me which I value very much. 

My other network contacts, we meet regularly for lunch, not only do we have a great synergy with our businesses, but that wider network will refer to you if they get to know you, you will find work for places you never thought you hear from.

In these times of high competition it is important to share to word about your brand and business, you cant do it all by yourself it will just take far too long.  So go on take the risk, build up that network, make an arrangement with a competitor, you never know where it will take you.

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own.  It is not intended to be used to make all of your business decisions but as a guide only.

On this day we reflect on what has become and increasing issue in todays society.  Mental Health awareness.

I see from clients that things are being done and grants are available to companies that specialise in tackling the issue, but theres a lot more that can be done by ourselves to help others and ourselves.

As a business owner myself, I have to keep myself healthy and motivated as I have both employees and family as a responsibility to look after. Keeping them in their jobs, secure and safe environment to work and also keeping them motivated. It can be a lonely place being head of the company with all that responsibility.

We work with a few charities in the area that help others in the community to keep everyone healthy. Breathe Creative and Growing Green both serve the community in South Wales. Teaching services users carpentry, growing their own food, sharing recipes with mental health consultation, and art classes. They have done brilliantly over the past couple of years, actively helping their community with their innovative and supportive ideas.

We have signed to the Army Benevelant Fund this year, supporting our veterans who have come out of service and are back in the community, setting up their own businesses. Assisting owners that could have OCD, Neurodiversity issues.

For the Bridgend Area we are also supporting Mental Health Matters charity support for Mental Health, Crisis Management and Depression.

As a business owner myself I would like to share some tips that have helped me for years keeping myself healthy and motivated.

Getting enough sleep is usually my first step in having a very good day ahead. I tend to settle down before 10pm with low lighting and quiet sounds. After doing what is a very busy job, I find that it keeps me in the settling down mood when I am at home.

I might watch a little TV or listen to music. A bath with candles and sounds of the sea on the sound system another great way to relax. I drink a lot of water, keeping my skin clear and my body fully hydrated. I do love a coffee and tea, but try not to drink too much.

Exercise, I’m always a fan of dancing in the kitchen whilst preparing dinner, after a hectic day, it’s a fun way to unwind and load off the stresses of the day. Yes, I still have those 1990’s dance moves.

Gardening I have transformed my garden over the past couple of years, transforming it from an overgrown unloved space. To a full set up for outdoor dining and entertaining friends. To growing my own food, using organic methods. My neighbours still find it entertaining, as I’m out there rain or shine. If there’s a job to do I’m out there whatever the weather.

Food my great passion, I am known in my family for being a feeder, now I’m growing my own food, the family and friends are being put through the experimental stage of my food obsession. Making Jam, Chutney, and dried fruit to use all year round. To strange flavoured ice cream. Always an experiment, not always successful, but everyone tries them and gives their opinion.

Walks in the country and by the beach. Picking up fir cones, and foraging, making my own Christmas Wreath, I have friends who turn mirrors into art work, with foraged shells from the sea, or sea glass.

I keep a very close family and friend network. This great bunch of people have helped me through some very tough times, and keep supporting me in everything I do. Even if some of my ideas might be a little crazy. Having that loving network you can’t put a price on that.    Finding new networks with like minded people, they bring such positive energy.

I keep to my work hours. Whatever your work hours are for you, always build in that rest time. I have two full days off a week, would love to have three days off. The future goal for me.   Having proper rest doing something completely different to your day or night job, keeps you well and keeps  you motivated.

Holidays, even if I’m just having a few days and daytrip from home, I always have holidays, time away from the office. I do it every three months. The ideas and challenges I think of when I come back, having had that rest and destress really does keep us moving forward.

Friends of mine go to the gym, do dance classes, watching football, learning to play a musical instrument, learning to skydive. Whatever hobby and interest you like, it doesn’t matter, but try and build them into your week. You’ll be so surprised how much better you become at running your business, by taking that time out and reenergising.

Don’t just do it for Mental Health Awareness day, do it everyday.

Its your life. Make it count and live well.

Fresh from my time away over the summer holidays this year, with my two sons. I took two weeks off this year. I found that with such a busy job and life, which has so many deadlines and stresses that I needed a bit of r&r.

I found the time off rewarding as it gave me not only special time with my sons, but a way of decompressing from what is a very busy life.

I’ve come back to work full of energy, making a list of both personal and business plans to see us not only to the end of this year, but a wish list for next year too.

My garden on return had greeted me with lovely ripe produce, vegetables and fruit, getting me in the mood for harvesting and extending the life of the goods with preserving.    It reminded me of what I need to do with my business and life too.   

Feed it to preserve it for the future.

We’re currently invested in marketing and have a consultant helping us get those jobs off the desk that we have been putting off. Introducing us to new ideas and revisiting ones we haven’t tried in a while. The market has moved so much with the huge amount of legislation we all have to follow, the banks not being as helpful as they could be, and governments generally coming across as clueless of how to move our country forward.

Basically, it’s all in our own hands, if we are going to make it, it will be down to our working through ideas and plans and making it happen for ourselves.  Nobody is going to hand it to us on a plate.   Although that would be very nice.

I talk to business owners all the time and quite a few as its so up and down with getting work in, that they maybe not be taking the breaks they need, to maintain motivation and energy levels that they might have had when they started.

I find that having that break away, apart from giving me that time away to give me the revitalised energy levels back.   It allows me to focus on what is important and get work done that gives value not just to the clients but to me also.

I always find creating a wish list both personal and business really helps me focus on getting things done that provide me with reward and motivation.  It’s so easy to get lost in the noise of the day-to-day activities, we often forget why we're in business at all.

If you can take anything from this, always take your breaks.    Your sleep patterns should return, you will have more energy and definitely be more focused.    We all need this to keep our health in good order.

Not taking time off is one of the biggest reasons company owners give up self-employment, they suffer burn out.   Don’t let that be you.

I also find that having a hobby for when you’re not in work helps too.  Something to allow you to decompress after a long day.  Whether that be art, gardening, going for a two-mile walk.  Whatever you like, it can be anything.    Enjoy the life you have,  its all in your own hands.

This blog has been requested by some of our clients who from time to time have asked us questions relating to the development of their companies.

As we are from a commercial background, we are a little bit different from the conventional accountancy firm.

Yes we will keep you up to date with legislation and offer tax advice to make you aware of tax savings and reliefs available to you personally and for your business.

But also offer advice for the development of your business.

Here are a few tips that can be shared and applied to many types of business industries.

I hope you like them.

Thank you
Nicola Cross

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own. It is not intended to be used to make all of your business decisions but as a guide only.