I see alot of business owners going into owning a business and under selling themselves.  

We all have different reasons for going into business.   You might be looking to be in charge of your own destiny.  You have a great idea that youve always wanted to pursue.  You lost your job and want to create your own or have a redundancy package that you want to re-invest.

Whatever your reason use these tips below as at the end of day,  if youre not making a profit your dreams and aspirations fall by the way side.

Protect Your Margin

Your margin should be enough that it not only covers the direct cost of your product or service materials and labour, but allows you to make a profit to cover overheads and leave a profit/ or income for yourself to grow and develop the company.

There is a market price for every kind of product or service, ie what your customers will pay for your product or service.  Stay ahead of the competition, know what they are doing, offer something different to stand yourself apart.

The margin itself

Costing your product or service is a vital project in itself. 

Be aware of the percentages your industry can attain.  If your in the food industry aim for a minimum of 3 x your costs, manufacturing products maybe lower between 60 and 100% depending on your product or market.

If you are making a product, Costs include
Materials, Labour, Energy

Keep this exercise in mind at regular intervals, at least every six months.  Energy and cost of materials do fluctuate, you need to be on top of that.

For the labour cost, time yourself making the product, as you get busier, look at ways of saving time.

Ie a machine might do the job faster than you, you might be able to buy in part of the process.

Manufacturing sites, keep a close eye on this with the use of computerised stock systems, using either FIFO or Standard Costing methods.  They see first hand any fluctuations, look into any big fluctuations, up or down.

You can also replicate this using a manual method .

Service Provider
Your service is likely to be mainly labour cost.

Experience and judgement always help when costing up a particular job.  But always keep an eye on the actual time it has taken to complete the exercise.  Keep timesheets at all times and for everything connected with that client.  You will be building up a record in order to raise the sales invoice, plus you will be staying up to date and applying realistic costs when quoting for work.

Cost savings

Save yourself cost of sale by buying direct from the Wholesaler, negotiating the prices.  More volume should equal better discounts.

Try and buy local where you can, your carriage costs could be saved.

Saving labour time, by knowing  your time elements to the job, using machinery where possible.  Time management.

Don’t price yourself too cheap.  Remember you need to be selling at a profit.

Offer added value and up sale marketing, to make higher margins.

Split your products up by margin, ie get the selling mix right, volume on lower margin, less of the higher margin.   

What constraints do you have
Do you have only limited capacity of manufacturing space, limited number of appointments available put day.  Put this into your budget, not just numbers.

If you can improve your margin to a realistic target, you will see the positive result on your bottom line, and hopefully in your pocket too.

Set yourself goals, you can always do better.  Keep that mind set, it’s a great planning tool.

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own.  It is not intended to be used to make all of your business decisions but as a guide only.

A summary from the recent Budget issued in March 2016

Budget 2016

Ensure that UK tax will be paid on UK property development;

Limit capital gains tax treatment on performance rewards; and
Cap exempt gains in the Employee Shareholder Status.

Loans to participators will be taxed at 32.5% to prevent tax avoidance.

And we’ll tighten rules around the use of redundancy payments.
Termination payments over £30,000 are already subject to income tax. From 2018, they will also attract employer national insurance.

First, some multinationals deliberately over-borrow in the UK to fund activities abroad, and then deduct the interest bills against their UK profits.

So from April next year we will restrict interest deductibility for the largest companies at 30% of UK earnings, while making sure firms whose activities justify higher borrowing are protected with a group ratio rule.

Tax Losses
And lastly we’re going to modernise the way we treat losses. We’re going to allow firms to use losses more flexibly in a way that will help over 70,000 mostly British companies.

Corporation tax
I can confirm today we’re going to reduce the rate of Corporation Tax even further.

Corporation Tax was 28% at the start of the last Parliament and we reduced it so that it’s 20% at the start of this one.
Last summer I set out a plan to cut it to 18% in coming years.
Today I am going further. By April 2020 it will fall to 17%

Internet Retail
I also want to address the great unfairness that many small businessmen and women feel when they compete against companies on the internet.

Sites like Ebay and Amazon have provided an incredible platform for many new small British start-ups to reach large numbers of customers.
But there’s been a big rise in overseas suppliers storing goods in Britain and selling them online without paying VAT.

That unfairly undercuts British businesses both on the internet and on the high street, and today I can announce that we are taking action to stop it.

That’s the first thing we do to help our small firms.
Second, we’re going to help the new world of micro-entrepreneurs who sell services online or rent out their homes through the internet.

Our tax system should be helping these people so I’m introducing two new tax-free allowances each worth £1,000 a year, for both trading and property income.

Business Rates
Business rates are the fixed cost that weigh down on many small enterprises.

At present small business rate relief is only permanently available to firms with a rateable value of less than £6,000.

In the past I’ve been able to double it for one year only.

Today I am more than doubling it, and I’m more than doubling it permanently.

The new threshold for small business rate relief will raise from £6,000 to a maximum threshold of £15,000.

I’m also going to raise the threshold for the higher rate from £18,000 to £51,000.
Let me explain to the House what this means.

From April next year, 600,000 small businesses will pay no business rates at all.
That’s an annual saving for them of up to nearly £6,000 – forever.
A further quarter of a million businesses will see their rates cut.

In total, half of all British properties will see their business rates fall or be abolished altogether.

And gets rid of tax for small businesses.

Stamp Duty
Just over a year ago, I reformed residential stamp duty. We moved from a distortive slab system to a much simpler slice system.

And as a result 98% of homebuyers are paying the same or less, and revenues from the expensive properties have risen.

At the moment, a small firm can pay just £1 more for a property and face a tax bill three times as large. That makes no sense.

So from now on, commercial stamp duty will have a zero rate band on purchases up to £150,000; a 2% rate on the next £100,000; and a 5% top rate above £250,000.

There will also be a new 2% rate for those high value leases with a net present value above £5 million.

This new tax regime comes into effect from midnight tonight. There are transitional rules for purchasers who have exchanged, but not completed contracts before midnight.

Severn Bridge Toll
I’ve listened to the case made by Welsh colleagues and I can announce today that from 2018 we are going to halve the price of the tolls on the Severn Crossings.

Sugar Tax
A can of cola typically has nine teaspoons of sugar in it. Some popular drinks have as many as 13.

That can be more than double a child’s recommended added sugar intake.

Let me give credit where credit is due.

Many in the soft drinks industry recognise there’s a problem and have started to reformulate their products.

Robinsons recently removed added sugar from many of their cordials and squashes.

Sainsbury’s, Tesco and the Co-op have all committed to reduce sugar across their ranges.

So industry can act, and with the right incentives I’m sure it will.

I am not prepared to look back at my time here in this Parliament, doing this job and say to my children’s generation:

I’m sorry. We knew there was a problem with sugary drinks. We knew it caused disease. But we ducked the difficult decisions and we did nothing.

So today I can announce that we will introduce a new sugar levy on the soft drinks industry.

Let me explain how it will work.
It will be levied on the companies.
It will be introduced in two years’ time to give companies plenty of space to change their product mix.

It will be assessed on the volume of the sugar-sweetened drinks they produce or import.

There will be two bands – one for total sugar content above 5 grams per 100 millilitres; a second, higher band for the most sugary drinks with more than 8 grams per 100 millilitres.

Pure fruit juices and milk-based drinks will be excluded, and we’ll ensure the smallest producers are kept out of scope.

We will of course consult on implementation.

We’re introducing the levy on the industry which means they can reduce the sugar content of their products – as many already do.
It means they can promote low-sugar or no sugar brands – as many already are.
They can take these perfectly reasonable steps to help with children’s health.

Of course, some may choose to pass the price onto consumers and that will be their decision, and this would have an impact on consumption too.

We understand that tax affects behaviour. So let’s tax the things we want to reduce, not the things we want to encourage.
The OBR estimate that this levy will raise £520 million.
And this is tied directly to the second thing we’re going to do today to help children’s health and wellbeing.

We’re going to use the money from this new levy to double the amount of funding we dedicate to sport in every primary school.
And for secondary schools we’re going to fund longer school days for those that want to offer their pupils a wider range of activities, including extra sport.

It will be voluntary for schools. Compulsory for the pupils.

There will be enough resources for a quarter of secondary schools to take part – but that’s just a start.

A determination to improve the health of our children.
A new levy on excessive sugar in soft drinks.
The money used to double sport in our schools.

Fuel Duty
A Britain fit for the future.
So I can announce that fuel duty will be frozen for the sixth year in a row.
That’s a saving of £75 a year to the average driver; £270 a year to a small business with a van. It’s the tax boost that keeps Britain on the move.

Tobacco Duty
Tobacco duty will continue to rise as set out in previous Budgets, by 2% above inflation from 6pm tonight – while hand rolling tobacco will rise by an additional 3%.

And to continue our drive to improve public health we will reform our tobacco regime to introduce an effective floor on the price of cigarettes and consult on increased sanctions for fraud.

Pub Industry
I’ve always been clear that I want to support responsible drinkers and our nation’s pubs.

5 years ago we inherited tax plans that would have ruined that industry.
Instead, the action we took in the last Parliament on beer duty saved hundreds of pubs and thousands of jobs.

Today I back our pubs again. I am freezing beer duty and cider duty too.
Scotch Whisky accounts for a fifth of all of the UK’s food and drink exports.

So we back Scotland and back that vital industry too, with a freeze on whisky and other spirits duty this year.

All other alcohol duties will rise by inflation as planned.

Class 2 National Insurance
Let me start with Enterprise.
We know that when it comes to growing the economy, alongside good infrastructure and great education we need to light the fires of enterprise.
And our tax system can do more.

To help the self-employed I’m going to fulfil the manifesto commitment we made, and from 2018 abolish Class 2 National Insurance Contributions altogether.

That’s a simpler tax system and a tax cut of over £130 for each of Britain’s 3 million strong army of the self-employed.

Capital Gains Tax
Our Capital Gains Tax is now one of the highest in the developed world, when we want our taxes to be among the lowest.

The headline rate of Capital Gains Tax currently stands at 28%
Today I am cutting it to 20%.

And I am cutting the Capital Gains Tax paid by basic rate taxpayers from 18% to just 10%.

The rates will come into effect in three weeks’ time. The old rates will be kept in place for gains on residential property and carried interest.

So faced with the truth that young people aren’t saving enough, I am today providing a different answer to the same problem.

Savings
We know people like ISAs – because they are simple.
You save out of taxed income; everything you earn on your savings is tax-free; then it’s tax-free when you withdraw it too.

From April next year I am going to increase the ISA limit from just over £15,000 to £20,000 a year for everyone.

And for those under 40, many of whom haven’t had such a good deal from the pension system, I am introducing a completely new flexible way for the next generation to save.
It’s called the Lifetime ISA.

Young people can put money in, get a government bonus, and use it either to buy their first home or save for their retirement.
Here’s how it will work.

From April 2017, anyone under the age of 40 will be able to open a Lifetime ISA and save up to £4,000 each year.

And for every £4 you save, the government will give you £1.
So put in £4,000 and the government will give you £1,000. Every year. Until you’re 50.

You don’t have to choose between saving for your first home, or saving for your retirement.

With the new Lifetime ISA the government is giving you money to do both.

For the basic rate taxpayer, that is the equivalent of tax-free savings into a pension, and unlike a pension you won’t pay tax when you come to take your money out in retirement.

For the self-employed, it’s the kind of support they simply cannot get from the pensions system today.

Unlike a pension you can access your money anytime without the bonus and with a small charge.

And we’re going to consult with the industry on whether, like the American 401K, you can return money to the account to reclaim the bonus – so it is both generous and completely flexible.
Those who have already taken out our enormously popular Help to Buy ISAs will be able to roll it into the new Lifetime ISA – and keep the government match.

A £20,000 ISA limit for everyone.
A new Lifetime ISA.

Tax Free Allowance
A Budget that puts the next generation first.
In two weeks’ time it will rise to £11,000.

We committed that it would reach £12,500 by the end of this Parliament.
And today we take a major step towards that goal.

From April next year, I am raising the tax-free personal allowance to £11,500.

That’s a tax cut for 31 million people.
It means a typical basic rate taxpayer will be paying over £1,000 less income tax than five years ago.

And it means another 1.3 million of the lowest paid taken out of tax altogether.

We made another commitment in our manifesto and that was to increase the threshold at which people pay the higher rate of tax.

That threshold stands at £42,385.

I can tell the House that from April next year I’m going to increase the Higher Rate threshold to £45,000.

A personal tax free allowance of £11,500.

No one paying the 40p rate under £45,000.

Full Article on

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own.  It is not intended to be used to make all of your business decisions but as a guide only.

From November 2015 and updated in January 2016 there is now a requirement for any landlord to complete a landlords licence regardless of how many properties they own.

We have a number of landlords on our books so felt it was necessary to keep you informed of this new legislation.

The deadline for compliance is the end of November 2016,  failure to comply can carry large fines so landlords to please deal with this at your earliest opportunity.

Please visit the website below to see how this will apply to you.  This needs to also be considered if you are considering adding an extra income of property or planned pension provision in this area as this will also affect you.





There are quite a lot of financial agreements out there in the market,  I wanted to talk to you about financial agreements concerned with the buying of assets for the business. 

Please double check the small print before signing any financial agreement, 
we have seen occasions that the finance company has contacted clients with confirmation that their contract has come to an end.  The client thinks that the agreement will naturally cease.

Surprisingly because the finance company has had no contact from the client, even though the client effectively owned the equipment.   They have then been put onto a rolling rental contract.  Facing extra charges.

Then upon cancelling the agreement as soon as this has been discovered have to give 3 months notice and cant do a thing about it,  mainly because it was in the small print clause of the agreement.

This information is not meant to scare you into not signing up for financial agreements,  but please look at them with your eyes wide open.  These companies have put their top solicitors putting their agreements together quite often they confuse people.

Another one to be wary of is confirming that you are signing a purchase agreement and not just a rental agreement. 

Rental agreements are open ended for as long as you have the asset in your possession,  they can also carry notice periods for closing the agreement.

Interest,   we are seeing agreements around the 6-7% but we are also seeing them for 
12-15% interest.   Negotiate the best deal you can with these or this could be costing you a lot of money.

Shop around, don’t take the first offer that’s put your way, a little research can help a lot.


This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own.  It is not intended to be used to make all of your business decisions but as a guide only.

Imagine you have worked really hard and put your time and effort in to creating a painting, or a piece of music, or an invention, and someone decides to use or distribute your work without your permission, now that’s not right.

 

Copyright is a legal right by law that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time. It is the right to stop others copying or reproducing someone’s work.

 

The way in which a copyright is obtained is frequently misunderstood. A copyright arises automatically when an original piece of work is created which usually required some skill or judgement. In the UK there is no need to register a copyright, however, there is definite advantages to registration, including the ability to sue for infringement. 

 

Typically, the duration of a copyright is the creator’s life and then varying according to the work

usually 50 to 100 years after the author dies.

 

A copyright does not cover ideas and information, only the form or manner in which they are expressed. For example, a copyright to a Mickey Mouse cartoon restricts others from making copies of the cartoon or creating work based on Disney’s anthropomorphic mouse, but does not prohibit the creation of other works about anthropomorphic mice in general. In simpler terms, it is the expression of the idea that is protected and not the idea itself. People are allowed to borrow an idea and create something similar but they cannot copy it. 

 

Copyright may apply to a wide range of creative, intellectual or artistic forms of work. These can include, poems, plays, other literary work, motion pictures, choreography, musical compositions, sound recordings, paintings, drawings, for example.

 

If you are a creator of an original work it is up to you to make sure your work is not subject to a copyright infringement and if you want to create something from an idea it is your duty to make sure they are different enough to not be judged a copy. 

 

For more information on copyright you can visit the Intellectual Property section of the government website on https://www.gov.uk/government/organisations/intellectual-property-office 







This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own.  It is not intended to be used to make all of your business decisions but as a guide only.

 

 

All posts by nicola

Improving your credit score

We are seeing an increasing number of our clients looking for mortgages and loans with their banks. It’s a good thing because it means that our client base is looking ahead at moving home, moving up the ladder by getting a more expensive house, or expanding their businesses.

As owners/directors of a business, your business and personal lives cross over, so these tips to get that dream house or expanding your business to meet your strategic goals will be similar.

The banks and finance houses look at a number of things when deciding whether to loan you money.

Can you pay it back ?

Do you meet their risk assessment criteria ?

What assets do you own ?

As a soletrader or Director of a Limited company your accounts to a bank are just as important as the personal income you are taking from the business.

They generally look at three years accounts, wanting to see that not only is the director taking an income, there is a defined growth year on year, the director is not taking out the complete amount of disposable profit, and keeping the balance sheet positive. This also needs to show year on year growth.

There are two main figures which are of high importance on a balance sheet ive discussed previously, the Net Current Assets, which is an indication of working capital, or cash in the business. The other figure is the overall total balance sheet value, this again needs to be positive.

The more money you wish to borrow the stronger the balance sheet and directors income needs to be.

This is not an overnight task but needs to be planned ahead over a period of time, but by putting in some self restraint and leaving funds or assets in the business you are over time improving your credit score.

Another scoring technique the bank uses is the amount of credit the company is taking and asking for. Whether is through credit with suppliers, a credit card, or a short term loan, ie overdraft. The bank will be checking your records demonstrating that you are being given credit by 3rd parties and are paying it back on time and within the terms of those agreements.

We have a number of clients who have been able to self sustain their businesses by not needing to apply for credit. This will unfortunately go against you if you are looking to expand. You need to be applying for credit every so often so that your credit history is gaining information. Even if you don’t need the money, and don’t want to pay any interest. You can apply for a credit card and just make sure you pay it off at the end of the month, you are naturally improving your credit score just by applying for the credit.

If you have an overdraft already in place its worth having a meeting with your bank manager keeping them informed of your plans for the future. We as a business put it into our routine to have a meeting every six months. As a company did this recently not only did the bank provide us with a larger overdraft than we had originally asked for, but as we had built up a good credit score, and were considered low risk to them they reduced the interest rate voluntarily by half for a much larger credit facility. It is definitely worth staying in touch with your bank manager.

Your own operational processes within the business. If you are giving credit to customers, make sure you are keeping on top of chasing the debt. Keeping your cash inflows at regular intervals this means to a bank that you are very active and have good controls in place, making you low risk to them. Next time youre reading your bank statement take a look and check not only the value of the cash inflows but the number of transactions. Frequent transaction is gold dust to a bank you are demonstrating large activity.

The cash outflows, if you are using an overdraft be sure to come out of the overdraft and into positive at least once a month. And never go over the overdraft. You will be penalised badly by the bank for doing so and can even have a much needed resource taken away. Remember an overdraft is very short term, it can be recalled and cancelled at anytime. I hope you find this article useful and use it a planning tool for your future, both personal and professional.

 

 

 

 

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own. It is not intended to be used to make all of your business decisions but as a guide only.

For anyone who is looking at taking on a an employee in the next 12 months, then this article is just for you.

There is a good budget at the moment with assistance with wages for both apprenticeships and graduate schemes.

ACT Training is providing training and assistance to young people aged 16 - 24 years.  Take a look at their website on /www.acttraining.org.uk/apprenticeships-2

Paying £100 towards wages on a full time placement for the first six months, followed by £50 per week for the next six months.  There is also funding for training available.  Take a look at this website its got some useful information the helpline is good too.

Jobs Growth Wales again is offering placements for six months, paying the national minimum wages for the first six months.

website is wales.gov.uk/topics/educationandskills/skillsandtraining/jobsgrowthwales/?lang=en

Lastly the graduate scheme at Go Wales.  I recently attended their 10 year anniversary event, this organisation is actively seeking employment for students.  There are two schemes in place the placement scheme where the student stays with you for a six month placement and Go Wales supports the wages bill.  

Or you can have the taster sessions where the student get a small taster of your business which is great for if you have a project in mind to be finished, or are unsure whether you can employ a person.   The taster sessions are normally free of payment.

www.gowales.co.uk/en/employer

Think of this article as taking a look into the future and growing your business, you are also giving a young person the opportunity that you once had.  So go on what are you waiting for?

 

Thanks Nicola

I have recently been on a seminar for auto enrolment the new pension scheme which is affecting large companies now, but is being rolled out to all employers and employees over the next couple of years.

 

The timeline which keeps changing is

 

Small companies particularly

 

30-49 employees August 2015 to October 2015

Less than 30 employees January 2016 to April 2017

 

For your own specific deadline dates, go into the following link And put in your PAYE reference number.

 

http://www.thepensionsregulator.gov.uk/employers/tools/staging-date.aspx

 

I know these dates look so far away but they will be here before you know it, a letter will arrive on your doorstep one year before your staging date. You have a year to act, but as you can imagine just like Real Time Information if everybody applies for a pension scheme at the same time, which you and many thousands of companies will be doing. You could find yourself in the middle of a queuing system that could take you past the deadline date.

 

The financial advisors we use have told us that a pension scheme of this nature can take up to six months to be set up, so you really do have to be reactive and deal with it straight away.

 

This is not going to be like the stakeholder schemes there was no real policing of it and no real fine system. The government are very serious about this and will be issuing fines, one off fines of £400 and daily fines depending on your size of business of more than £50 per day rising to £10,000 per day for the larger companies.

 

We have a pension black hole which has been put off for many years, now is the time to fill the gap, this system is compulsory and to opt out is going to be very difficult. There some very serious rules that go with it. One of which is to not discourage members of staff to stay opted in. Heavy fines and prison sentences have been communicated more than £1,000 fixed penalty up to £5,000 for the larger companies not complying.

 

Each and every employer be it large or small, unlimited or limited companies will have to set up their own pension scheme that is compliant with the governments rulings. You can set it up yourself but it is advisable to use a financial advisor. Costs of which do vary.

 

You are able to set up these schemes ready for the deadline date now, and not have it go live until the deadline timings, worth knowing if you want to plan ahead.

 

There are some people who are exempt which are self employed with no staff, directors and some low paid earners, but you need to check the criteria nearer the time as this could change by the time 2017 comes along.

 

There are currently staged percentages for schemes already in place, rising to 5% for employees and 3% for employers by October 2018.

 

There will need to be changes to contracts of employment for every employee to take into account these new changes too.

 

I am sure it is not the best news to be hearing when times are still tough for a lot of people, but forewarned is better than not knowing at all.

 

Be prepared and plan for it in your budgets, you need to be thinking about how you will pay for it, be it pay freeze, increasing prices, or absorbing it into your normal overheads.

 

The full details are on page

 

http://www.thepensionsregulator.gov.uk/employers/planning-for-automatic-enrolment.aspx

 

 

 

 

 

 

 

 

 

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own. It is not intended to be used to make all of your business decisions but as a guide only.

You might think this is an odd article for an accountant to put together. But in fact its very relevant as without marketing your business there are either no or limited sales in your business, which will have a financial impact on your future.

As part of our development of our own company I have been spending time with marketing experts, and reading up on marketing techniques to build up knowledge of this very tricky area of business.

Im sure that an expert on marketing will also have more to say about the subject than I am covering, but thought I would share some of the marketing tips that have helped us develop.

 

Point 1

The Mission Statement


This is basically your reason for being in business in the first place. This is about goal setting. If you want to be the biggest social enterprise in the country, then put it in your mission.

 

Ours is ‘Supporting Your Business Growth’

 

We not only prepare financial accounts, we also work with a number of businesses in developing their companies into businesses that sustain active growth.

 

What is your mission?

 

Point 2

What Business Am I In?

 

If you don’t know what you do, it’s going to be difficult to tell anybody else about your amazing idea.

 

Think about this very carefully put together a 30 second spoken script to point out the benefits of someone buying from you.

 

Unique Selling Point, why are you different, why should I buy from you?


You are now a walking talking advert for your business everything you do from now on with have an impact on it.

 

Point 3

Who Is My Target Market?

 

Whenever a business first starts up, there is always the impression that the services or product will suit everybody. Unfortunately quite often that is not the case. You need to tailor your marketing to that chosen market, to enable you to sell better to them. You will need to do market research, feedback forms can help with this. By asking your customers questions about what you’re doing you can develop this further.

 

Point 4

What Is Marketing Budget?

 

The majority of businesses have a very limited budget for marketing and have to do a lot of leg work themselves, and choose as much free marketing as possible.

 

Examples of marketing possibilities

 

Door to door

Leaflets

Brochures

Networking

Website

Sign writing a vehicle

Paid advertising online (pay per click)

Magazines

Newspapers

Referral Schemes

Social Media

 

Whatever your chosen marketing strategy, there is not one thing that will be enough to market your business you will need to spend a great deal of time doing a variety of any of the above. There is no quick answer to this as everything takes time to develop, marketing is no exception.

 

Point 5

Self Sacrifice

 

With anything you want to develop and grow there is a point when you need to nurture. Certainly if you have a limited marketing budget, there is a real possibility that in order to grow your business you will need to sacrifice salary to increase your marketing budget, and allow your business to develop into something much bigger than if you had left things as they were. This may need to be done from time to time too, every business runs in stages, and when you reach your limits to that stage, you have to feed it again with investment.

 

Point 6

How Do I Manage Working And Marketing?

 

You’ve now got your customer base but it’s not quite enough to make a living, or you’re looking to grow the business, but time is of limited availability now. As a business owner you need to be putting in a minimum of 30% of your time to marketing and looking for the next prospect. The risk of not doing so means that when you have done the work directly in front of you, and you will then see gaps in your diary, or cashflow, which then with limited time needs to be filled quickly, or you’re on stop.

 

If you have employees, then you need to be delegating their time to working and you need to concentrate as much as possible to marketing your business. I am never without my business cards, as conversations can happen in the oddest circumstances. Pass your cards to friends and family who’s to say they can’t do a little promoting on your behalf too. Consider outsourcing. We use a company for our marketing strategy and our website, they have proved to be imperative to our business development and have also freed up my time immensely.

 

Point 7

Tracking Leads And Conversions

 

As soon as you start marketing your business you need to know where every lead is coming from, and to also track your percentage sales conversions from those initial leads. Your marketing budget is very precious so don’t waste it by not tracking, and making sure that your money is spent on advertising that works.

 

Point 8

Have Fun

 

Marketing is not a chore have fun with it, let your customers see your personality.

 

As the saying goes ‘People Buy From People’. So let them see who you really are, it might surprise you and take you to where you want to be.

 

Happy Marketing!!

 

 

 

 

 

 

 

 

 

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own. It is not intended to be used to make all of your business decisions but as a guide only.


Imagine your company bank account is actually your own personal money.

Would you check what’s in it?

Would you be interested to know your mortgage, food bill for the month, your electricity, the gas bill. And knowing that what’s left in the bank at the end of the month, is potentially yours to spend as you wish (your disposable income.) Then the key is to not treat your business bank account any different.

You will have fixed bills in your business just like you would personally. It’s a little different in that the Directors income is only guaranteed, once all payments have been made and accounted for. Please remember to keep money back in the account to cover VAT, PAYE, Corporation Tax and Self Assessment. The last thing you need is sudden surprises at the end of the year.

At the very least you need to be keeping a manual ledger book, even if you don’t go down the route of using Accounts software. Keep this updated a minimum of once a month. To not do so will leave you not knowing whether you are making a profit or a loss. To keep this updated regularly will allow you also make instant decisions that change the course of the way you do business.

We are still seeing far too many companies coming through the doors, not thinking this area is of important concern.

You are working in the dark, with the lights off. Be careful not to hit the wall, or the door. (an analogy I know but think about it)

If paperwork is not your strong point, after all your services or products are why you are in business in the first place. Use someone to help you, whether it be a friend, member of staff or outsource this altogether.

Talk to companies who have this already in place and ask them how they feel it has changed the way they work. If you know you are making a profit, things can only look up.

Remember the main reason for companies going out of business in their first two years is because they didn’t know they were running out of cash, until it was too late. The bank balance gives you a false sense of security, it will never tell you, you are running out of cash, until its gone.

 

 

 

 

 

 

This blog is intended for information purposes only and is only advice from past experience, you may have other suggestions of your own. It is not intended to be used to make all of your business decisions but as a guide only.